About Us

Founded in late 2006, Channel Ramp is a leader in advising sales management and senior executives on sales and channel strategies that align to their business goals.


Building and managing successful sales and channel strategies comes from having years of proven, field-tested expertise.  Channel Ramp and its leadership, partners and advisors have over 100 years of combined experience building successful sales and marketing strategies, which have generated billions in revenue worldwide.


Our process begins with a comprehensive understanding of your business, your products and your current go-to-market strategy.  We couple that with a deep understanding your existing sales and marketing model and growth goals.  Along the way looking for ways to optimize, energize and grow your sales and marketing efforts.


Working closely with your sales and marketing leadership, we jointly craft a unique sales and marketing program.  In some cases, this is transformational and in other cases, it is merely an enhancement to an existing strategy.  Taking a multi-channel approach to your sales efforts and utilizing all of your sales and marketing resources effectively and aligned to the same goals.


Arif Razvi
Founder and President
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Arif is the founder and President of Channel Ramp.  With a 20 year career in sales and marketing, Arif has been an integral figure in shaping six early-stage technology companies.  In addition to building world-class sales, marketing and channel organizations, he has established thousands of customer and partner relationships, which have resulted in over $2.5B of revenue worldwide.


In 1994, Arif co-founded his first Internet technology company, the Internet Service Provider - A-Link Network Services, which was subsequently sold and operates now as Global Voice and Data. He served as VP of Sales & Marketing and led the company's strategic growth until 1997.


In 1997, Arif was one of the first 50 employees at Exodus Communications (now CenturyLink).  Here, he built and led the strategic alliances and channel organization which received numerous awards and recognition and had more than 2,000 channel and alliance partners - contributing to nearly half of the company's revenues. Exodus held a successful IPO in 1998 and grew to $1.2B in annual revenue with over 5,000 employees.


In 2003, Arif joined the leadership team at NetScaler, and led the growth of channel and inside sales from inception to a run-rate of nearly $25M before being acquired just two years later by Citrix for $350M in 2005.  Arif joined Citrix through this acquisition and led the doubling of the channel business before leaving in late 2006.


Arif founded Channel Ramp after leaving Citrix in 2006 and one of his first clients was Aerohive Networks, where in 2007, he joined as VP of Channels and Alliances.  


In 2010, he joined the data and information business, Platts, to head its channel management and inside sales functions, where he doubled the global channel business to $300M during his tenure, created the inside sales function, led a transformation sales reorganization and helped the company to achieve $600M in annual revenue. 


Arif returned to Channel Ramp in 2015.

Mark McCary
Consultant & Partner
Account-Based Marketing Strategies
Customer Identification and Segmentation

Mark's passion for helping sales and marketing teams achieve their potential has influenced his entire professional life. In addition to managing both large and small, local and global marketing and sales teams, Mark has handled product and service lines of up to 140 products and business portfolios of up to $175 million.


Most recently, Mark led a marketing team of 40+ global product, field, research and operations marketers and a sales team of 70+ sales and sales operations professionals at Platts, a division of McGraw Hill Financial and a sister company to Standard and Poor's.  Mark has previously held senior management positions at Dodge Data & Analytics, eCivis and 3M Corporation.


Mark leads our strategies around Account-based Marketing (ABM) programs along with our Customer Identification and Segmentation practice.

Omie Ismail
Consultant & Partner
Web and Mobile Application Development
Sheen Khoury
Sr. Executive Advisor
Growth & Go-to-Market Strategies
Sales and Channel Effectiveness

Sheen Khoury brings more than 20 years experience building and managing world-class field sales and field operations teams. Before joining Vyatta, Sheen was co-founder and CEO of cloud management start-up Virtiv. Prior to that, Sheen led the global sales teams at Netscaler (Acquired by Citrix), where he was SVP of Worldwide Sales, and Exodus Communications, where he was SVP of Strategic Sales.

Sheen formulated, implemented, and managed the worldwide sales and global account teams at Aerohive Networks as EVP of Sales and Operations , and at Good Technology as the first VP of Sales. Previously, Sheen has held sales executive positions with Primary Knowledge, Genuity, Inc. and Oracle Corporation.

Sheen advises in the area of growth and go-to-market strategies as well as general sales and channel effectiveness. 

Randy Majors
Executive Advisor
Sales Org Structure & Compensation
Sales & Marketing Alignment

Randy Majors has broad senior business leadership experience spanning a 20-year career in high margin B2B information markets (data, news and analytics).


Most recently, he was the Vice President, Global Sales, Marketing & Client Services for Platts.  Platts is a unit of McGraw Hill Financial, whose sister units include Standard & Poor's, S&P Capital IQ, and S&P Dow Jones Indices.  At Platts, Randy was part of the executive leadership team and led the management of global sales, marketing, client services, channel management, conferences, strategic media and communications, and he led a team of over 300 located in a dozen global locations.


He led the commercial functions that drove the company to double revenues and triple profits over a five-year period, to over $600M in annual revenue.  As a part of the executive management team, he has led a number of initiatives to create better strategic and operational alignment among general management, product management, marketing and sales, while also streamlining and improving product launch and go-to-market execution.


Randy advises in the areas of Sales and Marketing structure and alignment as well as Sales and Marketing compensation.


Richard Dresden
Executive Advisor

Richard Dresden currently serves as Executive Vice President of Sales for the cloud-based, enterprise behavioral analytics software company, Mattersight Corporation, formerly known as eLoyalty. 


Richard is a seasoned sales executive with more than 20 years of sales management experience covering all facets of sales, including direct, indirect, OEM channels.  Richard was previously Vice President of the Financial Services sector at CenturyLink, where he spent over 15 years leading various sales organizations.  

Omie has spent over 15 years in software, web and mobile as a product management leader, head of marketing, head of sales, and CEO. He has launched three successful startups, including leading the growth of eCivis, a leading SaaS company to 60 employees from concept. Omie lives in Pasadena, CA where he serves as advisor to a number of startups.


Omie leads our custom web and mobile application development.